SEO for private practices
When someone in your town searches for the kind of help you offer, your practice should be one of the names they find. We do the search work that gets you there, at a fixed monthly price, with every link we place listed in your report and nothing that asks you to bend your ethics code.
Figures describe our team's work across all industries since 2009. We have no therapy case study yet, and we say so wherever proof appears on this site.
Many people start with a search. They type what is on their mind and where they are: "anxiety therapist near me", "couples counseling in Raleigh", "therapist for teen depression", "EMDR therapist that takes Aetna". What comes back is a mix of three things.
Directories are hard to beat on "therapist near me". They are much weaker on the specific searches that bring the clients you actually want to see. That is where a practice website can win, and it is where we spend most of our effort.
The work is the same in shape for every practice and different in detail. A solo LPC in a small town and a twelve-clinician group in a metro need different keywords, different pages and a different volume of links.
We map the phrases people use for what you treat, the methods you are trained in, the populations you see and the places you can legally serve. The result is a short list of searches worth winning and a note on who holds each one today.
Each target search gets one page: who it is for, how you work, fees or insurance, availability and the next step. We fix titles, headings, internal links, speed problems and anything that makes a page hard for Google to read. On Golden and above this includes a full on-page audit and a content gap analysis.
If you see clients in person, your profile decides whether you appear in the map results. We set the right categories (Psychotherapist, Counselor, Psychologist and so on), services, hours and photos, and keep your name and address consistent across directories. If your office is in your home, we will talk through the privacy options first.
Google still treats links from relevant sites as votes of confidence. Each plan places a set number of guest posts on sites with a domain authority of 20 or more and Web 2.0 properties on platforms of 50 or more, written to match your practice. You see every one.
Every month: each link's live URL, the page it points to and its anchor text, plus keyword positions for your target searches. If a link ever stops working, we replace it.
Your licensing board and your professional association have rules about advertising, and your clients have a right to privacy that outlasts any marketing plan. We build around both.
You approve every page before it goes live. If a sentence doesn't sit right with you, it changes.
Four plans, the same for every practice. Pick monthly to keep the work going, or pay once to try a single round. The difference between plans is volume: how many searches we target, how many links we place and how deep the research goes.
SEO plans. Month to month, cancel anytime.
A solo practice in a smaller town, or a few specialty pages to start.
A solo or small group practice in a city where directories crowd page one.
A group practice with several specialties, or two websites.
Multi-office groups, statewide telehealth, or an older site with a link history to clean up.
Content writing from $26 a month and website builds from $400 are on the pricing page.
We don't have a therapy practice we can show you yet, and we won't dress up a result from another field as one. These are real campaigns run by our team, with the business type stated plainly. Each one shows a part of the work a practice needs: winning local searches in a regulated profession, beating large competitors with better content, and building location pages that rank.
Personal injury law firm, Texas
January to May 2025. Golden plan.
A licensed profession with strict advertising rules, competing for local searches against firms with bigger budgets.
Read the case study: A Texas law firm: from buried in local search to the top 3 of the map pack
B2B project-management software company, Washington state
January 2023 to January 2025. Platinum plus content writing plan.
A small company sharing page one with household names, the way a practice shares it with national directories.
Read the case study: A software company that grew demo sign-ups by writing what the giants ignored
Window tinting company, California
February to July 2025. Golden plus content writing plan.
Location pages done properly: the same question a group practice with several offices, or a statewide telehealth license, has to answer.
Read the case study: A California window tinting company that reached page one city by city
What people value most is not a ranking. It is clear reports, honest expectations and someone who answers.
What I value most is the transparency. No vague promises and no 'secret sauce', just a clear strategy. Detailed reports every month, every question answered, and the plan adjusted when needed. Our search traffic has grown steadily since we signed up. It's refreshing to work with an SEO team that does exactly what it says.
I've worked with different SEO providers for a decade and never expected to find one that lived up to its promises. A friend recommended this team. The reports were detailed and I could actually understand them. Every question got an answer within a day. The results didn't come overnight, but when they came they were what was predicted: steady keyword growth, higher rankings and, most important, more calls from customers.
A friend recommended them and I'm glad I tried them. The process was simple, the reporting was clear, and I started seeing real traffic after about 6 weeks. Much better than my past SEO agency experience.
Great to work with, especially Joe. He understood all our goals. Even after we decided to bring our SEO in-house because of budget constraints, he still checks in and sends us updates and tips to improve our online presence.
Clients of our team in other industries, quoted with light edits for length. None of them is a therapist or a practice, and we would never ask your clients for testimonials.
A solo practice usually needs a handful of strong specialty pages and a clean Google profile. A group practice needs a structure: one page per clinician, specialty pages that list the right clinicians, a page and a profile per office, and an intake path that routes inquiries well. We plan for whichever you are. We also write for psychologists andlicensed counselors, whose codes and searches differ in useful ways.
It can be, if people in your area search for what you offer and your site can be the answer. If a new client stays for a few months at your usual fee, that one client may cover several months of a plan; the client value calculator does this math with your own numbers. Our free review also checks how often people search for your specialties in your town, so you decide with real figures.
Fixes to your site and Google profile take effect within weeks. Specialty searches with little competition often move in two to four months. Broad searches in a large city, such as "therapist in Chicago", can take six to twelve months or longer. Anyone who promises page one by a date is guessing.
The phrases clients type: a specialty or concern plus a place ("anxiety therapist in Dayton"), a type of therapy ("couples counseling near me"), a population ("therapist for teens"), and practical filters like telehealth or a specific insurance plan. We build a grid of these for your town and license, then match one page to each.
Probably, at least at first. Directories rank well for broad searches and many clients start there. SEO adds a second source you own: your site, showing up for the specialty searches directories cover poorly. Once your site brings steady inquiries, you can decide whether a paid listing still earns its fee.
No. Most professional codes bar soliciting testimonials from current clients or anyone vulnerable to undue influence (APA 5.05, ACA C.3.b, NASW 4.07). We never contact your clients, never write reviews, and never build a plan that depends on them. Unsolicited reviews that already exist are yours to handle under your own code.
No. We work on your public website, your Google Business Profile and links from other sites. We never need your practice management system, client lists or anything covered by HIPAA. If a form on your site collects health details today, we will suggest changing that too.
No. Nobody controls Google. We guarantee what we deliver each month: the keywords researched, the pages fixed, every link placed with its live URL in your report, and straight answers within one business day.
No. Plans are month to month and you can cancel anytime. You can also buy any plan once instead of monthly if you want to try a single round of work first.
Yes, with a different emphasis. AI summaries tend to cite pages that answer a question clearly, and the map results and directories still appear for "near me" searches. Clear specialty pages, a complete Google profile and a site that other sites link to help in both places.
Yes, though the plan differs. Google Business Profiles are for businesses that meet clients in person, so a virtual-only practice relies on its website ranking across the state where you are licensed, plus directories with telehealth filters. We plan pages around the places you can legally see clients.
Send us your website and the searches you care about. Within one business day you get a written review: where you appear today, who holds the spots you want, and what we would do first. No call required.
Please don't include anything about clients or anyone's health. We only need to know about the practice.